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DIOCESE OF ALBANY LAUNCHES FIRST EVER BILLBOARD CAMPAIGN: ARE YOU LOST?

May 5, 2022

 

It’s a question that is going to start showing up on billboards throughout the Roman Catholic Diocese of Albany. The first is already on display just off of Central Avenue in Albany. 

The billboards are the brainchild of Thomas Cronin, advisor to Bishop Edward Scharfenberger for Family and Parish Evangelization. If you click the link on the billboards, RCDA.ORG/FOUND you will find resources that can help you connect with others in the faith, help those who have fallen away from the faith, and help those who want to go deeper in the faith.

“This whole billboard campaign is part of the ‘You Belong’ campaign which has been targeted to more of the young adult demographic defined as 21 to 39,” Cronin told the Evangelist, the Diocesan newspaper. “The billboard idea has been on my mind for a couple of years and for a number of reasons. I felt like I really wanted to get out of our comfort zone and try something different.” 

Cronin has also started other young adult events in the Diocese including Real Talk Rosary, Good News & Cold Brews, Holy Hour & Happy Hour, and Coffee House Gatherings. He says the gatherings are drawing an average of 50 people, so clearly there is a need that is being met.

The Albany billboard can be seen right now on Yardboro Avenue near Central Avenue. Others go up on Monday, May 9 on Route 9W in Athens, Route 30 north of Voorhees Rd in Perth, Erie Boulevard south of Freemans Bridge Road, and on Boulevard Avenue east of Quaker Road in Glens Falls. 

Cronin says he is also working on getting billboards placed in the greater Oneonta and Herkimer areas.

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